attract the right kind of audience

Alaric wants to attract more high-level payments and fraud professionals from around the world, and wants them to find a reason to contact them or download collateral. Alaric also wants to drive people to engage with them on social.

 

alaric logo.jpg

Alaric provides fraud prevention and intelligent transaction handling solutions globally. From ATM and POS transactions to internet banking and mobile payments, Alaric's products enable customers to achieve unmatched fraud detection rates and efficiently manage the complexity of transaction processing and authorisation.

 

Objectives

Increase number of relevant visitors.

Increase time spent on the site.

Make the website a source of information for the latest news and trends.

 

Results

77%

increase in new sessions

11%

increase in average time on page

70%

increase in traffic to site from social media

Client Testimonial

Our aim was to create a hub for payment and fraud professionals where they could get all the best news and views from the industry. Axonn Media helped us achieve just that.

 

In a challenging sector, where knowledge and technical expertise matter, the editorial team has done a great job sourcing and creating the right content for us and the kind of audience we want to engage.

 

Axonn takes charge by setting the content agenda, but we have complete control over what gets written and published. We work on strategy month-to-month to tailor content around the key trends and events.

 

The content is great, but more importantly we’re getting great results, too. There has been a big uplift in visitors to the site, and organic traffic - largely driven to the site by Axonn content - continues to rise.


Our relationship with Axonn works incredibly well.

Catherine Eyres

MARKETING COMMUNICATIONS MANAGER

Strategy and Tactics

 

News updates on the latest developments in payments and fraud combined with analysis and commentary to provide Alaric’s stance.

In-depth features discussing longer-term trends and developments in the sector, with original analysis to position Alaric as an industry thought leader with a clear vision.

Guides and static pages to offer more depth and direct readers further along the customer journey.

Social media and outreach campaigns to engage new customers.

More results

Organic sessions up 37% (YOY)

Organic traffic makes up 67% of all traffic

Linkedin traffic trebelled between Q1 and Q4