If your site doesn't accurately portray your business, including your mission, values and core messages, you're going to run into trouble. It's simple: you won't attract the right prospects and your conversion - and business - will suffer as a result.
Even something like poor styling of your landing pages or a blog that's not been updated recently can seriously hamper your efforts.
It may be obvious you need to spruce up your site, but a new website is a
big huge undertaking. Whether you already work with a digital or content marketing agency or not, numerous people will need (or just want) to get involved, and you'll need to make a lot of decisions on the way.
You'll need a lot of experts if you build a new site: designers, people who know about site architectures, SEO and UX, content creators, developers, testers... And, of course, a project manager who can streamline the team and deliver your new site to the best standard, as well as on time and on budget.
. . . do it one bite at a time. The same goes for a new website project. We approach a task of this magnitude in a staged, agile way: starting with an outline of the ultimate goals we want to achieve and then getting into the details of timelines, specific tasks and so forth.
One of the biggest challenges is being realistic about what you want to achieve and the resources you have available. That's why it's so important to have the right people on the team: experts who can give you the best advice and execute plans in the most efficient way.
While we understand the importance of having a plan, we know the most important thing is achieving the ultimate end goal; how we get there should be flexible and dynamic. That's one of the best pieces of advice we'll give people embarking on the mammoth task of rebuilding their site. Along with get in touch with us to see if we can help, of course.
*Also, don't actually ever try to eat an elephant. They are awesome.