When online marketing is evolving so quickly, does anyone care about an agency’s history?
And isn’t talking about yourself instead of your audience exactly the sort of self-indulgence that any marketer would tell you to avoid?
...Apparently some of you folks do want to know, so here it is.
Axonn Media wasn’t always a content marketing agency. We started off in 1998 as a political newsgathering service called DeHavilland, and during the 2001 general election campaign DeHavilland wrote a bespoke news feed for the NUT union.
That is what started our journey to where we are now. In 2005, DeHavilland split, with one part becoming Adfero. Adfero grew and grew, and by 2010 was providing tailored news content for hundreds of clients.
But the internet was changing, and we had to change with it. Soon Adfero was providing a much wider range of online marketing services – still anchored in content creation – with news falling into the background. Gradually, we began providing strategy, amplification and data services to complement the creative output.
At the start of 2013, we decided to rename the company Axonn Media in recognition of how much had changed.
We have clients who have been with us for over ten years, who took us on as news writers – but who keep on seeing how we care about our relationships and about evolving what we do, year after year.
We’ve been up, we’ve been down, but we’re still here because we evolve.
The most important lesson we’ve learned is never get complacent or take what you do or your customers for granted.
There’s no magic formula for online marketing – a good agency has to keep scanning the horizon, innovating and reinventing itself or it will become irrelevant.
And that’s us: we’re the David Bowie of digital marketing. Ch-ch-ch-ch-changes are part of our DNA.